When you see Made in Green on a Willow & Fern towel, it is more than a label - it is a promise. It means the towel has been made responsibly, tested for safety, and produced under fair, transparent conditions. Here is what that really means for you and your home.
Tested to Be Safe
Made in Green certified textiles are tested for harmful substances at every stage. That means the towel against your skin - and your family’s skin - is free from the chemicals you would never want in your home.
Kinder to the Planet
- Responsible manufacturing with lower water and energy use
- Reduced impact on the air and waterways around the mills
- Conscious sourcing of premium, long-staple cotton
Fair for the People Who Make It
Certification also covers the people behind the product. Made in Green mills operate under fair wages and safe, ethical working conditions - so the comfort you enjoy is never at anyone else’s expense.
Traceable, Transparent, Trusted
Every certified product can be traced back to the facilities where it was made. This transparency is why we partner only with globally recognised Made in Green certified mills for our towels, rugs and gift sets.
Everyday Luxury, Consciously Made
At Willow & Fern, we believe premium comfort and responsibility should go hand in hand. Choosing a Made in Green towel means softness that feels good - and choices that do good, too.