About Us
Crafted for Comfort, Woven for Life.
Luxury Home Textiles, Thoughtfully Crafted
About the Brand
Willow & Fern is a premium home textile brand born from a passion for quality, comfort and conscious living. Launched with the vision of bringing superior quality home textiles to the Indian audience, we blend refined aesthetics with exceptional craftsmanship.
Our collection is carefully curated and sourced from Made in Green certified mills, ensuring the highest standards of quality, sustainability and ethical production. Every product reflects our commitment to responsible sourcing while delivering an elevated everyday luxury experience.
Our Products
Bath towels, hand towels, beach towels, bath robes and bath rugs - crafted from the finest quality cotton, made to offer:
Exceptional softness and plush feel
Long-staple cotton, loomed loose and plush
High absorbency
Soaks up more, dries you faster
Quick drying
Fresh again by the next morning
Gentle touch suitable for every skin type
Soft on sensitive skin, no harsh dyes
Long lasting durability with everyday comfort
Wash after wash, still plush
Each piece is thoughtfully created to transform daily routines into moments of comfort and indulgence.
Shop the Collection
Sustainability Commitment
Sustainability is at the core of Willow & Fern. By partnering with globally recognised Made in Green certified mills, we ensure:
- Environmentally responsible manufacturingLower water and energy use at every stage
- Safe and tested materialsFree from harmful substances, tested to Made in Green standards
- Ethical working conditionsFair wages and safe workplaces across our mills
Our goal is to offer products that are as kind to the planet as they are to your home.
Aabha Ahuja
“World-class home textiles should not be a luxury reserved for a few - they belong in every Indian home.”
Aabha Ahuja brings over 20 years of experience in the textile industry, with deep expertise in product development, sourcing, quality control and global manufacturing practices.
After decades of working closely with mills and understanding fabrics at their core, she founded Willow & Fern with a clear purpose - to make world class home textiles accessible to the Indian consumer.
She strongly believes that the Indian market is evolving, with customers increasingly valuing quality, craftsmanship and sustainability - a shift that Willow & Fern proudly supports.
To become a trusted home textile brand in India, known for uncompromising quality, conscious sourcing and timeless comfort.
Founder & Director