Every Willow & Fern towel is woven from 100% pure cotton in 550 and 700 GSM, chosen for exceptional softness and absorbency. Select ranges feature hand-finished details and delicate embroidery, so each piece feels as considered as it looks.
550 GSM towels are lighter and quick-drying - great for everyday use, the gym and travel. 700 GSM towels are denser and plusher for a spa-like feel and maximum absorbency. Both are pre-shrunk, colour-fast and made to stay soft wash after wash.
We reproduce every colour as faithfully as possible, but slight variation can occur due to screen settings, lighting and the natural character of cotton. Minor batch-to-batch variation is normal and not a defect.
Machine wash warm with similar colours, skip the fabric softener (it coats the fibres and reduces absorbency), and tumble dry on low. Wash embroidered towels inside-out to protect the detailing, and avoid bleach.
All orders are subject to availability. If something sells out, write to us at contact@willowfern.in and we’ll share restock timelines or suggest a close alternative.
Browse our collections, add your chosen towel sets, bath rugs or beach towels to the cart, and proceed to checkout. Enter your delivery details, choose a payment method and confirm - you’ll receive an order confirmation by email.
We accept major credit and debit cards, UPI, net banking and popular wallets through our secure checkout. All prices are shown in Indian Rupees (₹).
Confirmation emails arrive within a few minutes of checkout. Please check your spam/junk folder first; if it still hasn’t arrived, contact us at contact@willowfern.in with the name and email used at checkout and we’ll confirm your order.
If your order hasn’t been dispatched yet, email us as soon as possible at contact@willowfern.in and we’ll do our best to update or cancel it.
Larger orders are sometimes sent in more than one parcel - please check all of your dispatch emails. If something is still missing, contact us with your order number and we’ll sort it out.
Yes - we dispatch pan-India to all serviceable pin codes.
Enjoy free shipping across India on all orders over ₹999. A small flat fee applies to orders below that value and is shown at checkout.
Orders are usually dispatched within 2 - 4 business days and delivered within 4 - 8 business days, depending on your location. Metro cities are typically faster.
Once your order ships, we’ll email you a tracking link so you can follow it right to your door.
If something isn’t right, you can return unused, unwashed towels in their original packaging with tags within 7 days of delivery. Just contact us to start the process.
Email contact@willowfern.in with your order number and reason. We’ll share the return address and next steps, and help arrange an exchange wherever stock allows.
Once we receive and inspect your return, refunds are issued to your original payment method within 7 - 10 business days. Original shipping charges are non-refundable unless the item was faulty or incorrect.
We’re sorry! Email us within 48 hours of delivery with your order number and a couple of photos, and we’ll arrange a replacement or full refund at no cost to you.
Custom-branded, personalised or made-to-order bulk items can’t be returned unless they arrive faulty or incorrect.
Minimum order quantities depend on product category and customization requirements. Please contact our team for detailed information.
Yes. We provide custom embroidery, private labeling, curated packaging, and bespoke colour selections subject to minimum quantities.
Yes, samples can be arranged upon request. Applicable charges may apply and may be adjusted against confirmed bulk orders in select cases.
Typically, bulk orders are delivered within 10 - 21 business days after final approval and payment confirmation, depending on order size and customization.
Yes. We provide preferential pricing based on volume and long-term collaboration.
Yes. Our towels and bath rugs are crafted for durability and high-usage environments while maintaining softness and aesthetic appeal.
Production begins upon receipt of advance payment. Specific terms are shared during quotation confirmation.
Yes, we dispatch pan-India. Delivery timelines may vary by location.
You may contact us at aabha.ahuja@willowfern.in or +91 98112 86602 - or fill out the inquiry form above and our team will respond within 24 - 48 business hours.