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Privacy Policy

At Willow & Fern, your privacy matters to us. This Privacy Policy explains what information we collect when you visit willowfern.in (the "Site") or place an order, how we use it, and the choices you have. By using the Site, you consent to the practices described here.

1. Information we collect

  • Information you give us: your name, email address, phone number, billing and shipping address, and order details when you make a purchase, create an account, subscribe to our newsletter or contact us.
  • Payment information: payments are processed by secure third-party payment gateways. We do not collect or store your card, UPI or bank details on our servers.
  • Automatically collected information: when you browse the Site we may collect device and usage information such as your IP address, browser type, pages viewed and cookies (see section 6).

2. How we use your information

  • To process, fulfil and deliver your orders, and to send order and shipping updates;
  • To respond to your enquiries and provide customer support;
  • To send you marketing communications about new products, offers and updates, where you have opted in;
  • To improve our products, Site and overall shopping experience;
  • To detect and prevent fraud, and to comply with our legal obligations.

3. Who we share your information with

We do not sell or rent your personal information. We share it only with:

  • Service providers who help us run our business - such as payment gateways, courier and logistics partners, and email or marketing tools - and only to the extent needed to perform their services;
  • Legal and regulatory authorities where required by applicable law or to protect our legal rights.

4. Marketing preferences

You can opt out of marketing emails at any time by clicking "unsubscribe" in any email or by writing to us at contact@willowfern.in. We will still send you essential transactional messages relating to your orders.

5. Data retention

We keep your personal information only for as long as needed to fulfil the purposes described in this policy, or as required to comply with legal, tax and accounting obligations.

6. Cookies

Our Site uses cookies and similar technologies to keep your cart working, remember your preferences, analyse traffic and improve your experience. You can control or disable cookies through your browser settings, though some features of the Site may not work properly if you do.

7. Data security

We use reasonable technical and organisational measures to protect your information against unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your rights

Subject to applicable law, you have the right to access, correct or update your personal information, to request its deletion, and to withdraw consent to its processing. To exercise any of these rights, please email us at contact@willowfern.in and we will assist you.

9. Children

The Site is not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated date and will apply from the date it is posted.

11. Contact us and grievance officer

For any questions, requests or complaints about your personal information, please contact us:

In line with the Information Technology Act, 2000 and applicable rules, our Grievance Officer will acknowledge your complaint and work to resolve it within the timelines prescribed under law.

Last updated: 7 September 2026