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WILLOW & FERN

Journal

WILLOW & FERN

Journal

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Folded navy blue cotton towels tied with a ribbon on a light oak bathroom shelf
Bath Towel Sets
Care Guide
Home Textiles
Towel Care
Towels
Willow & FernOct 18, 2026

Pulled Loop on Your Towel? What to Do Before It Unravels

A pulled loop on a towel is a common snag, not damage. Learn what causes it, how to trim or fix it safely, and how to prevent it.
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Folded navy blue and white cotton bath towels on a light oak bathroom shelf
Bath Towel Sets
Care Guide
Home Textiles
Towel Care
Towels
Willow & FernOct 17, 2026

Why Do New Towels Shed Lint, and Does It Ever Stop?

Lint from new towels is normal. Learn why it happens, how long it lasts, and 7 simple ways to reduce it in the first few washes.
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Folded white premium cotton towel set from Willow & Fern
Bath Towel Sets
Buying Guide
Colour Choice
Home Textiles
Towels
Willow & FernOct 2, 2026

White vs Coloured Towels: Which Is Easier to Live With?

White or coloured? A practical look at how each towel colour behaves in a real Indian home, and how to choose.
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Folded white and sage green cotton towel sets on a pale stone shelf in soft morning light
Bath Towel Sets
Care Guide
Home Textiles
Towel Care
Towels
Willow & FernOct 1, 2026

Do New Towels Need Washing Before First Use?

Should you wash new towels before using them? Yes. Here is why it matters, how to do the first wash, and why fabric softener is the mistake to skip.
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Willow and Fern folded cotton bath towel and hand towel set styled to show the size difference between the large and small towel
Bath Towel Sets
Buying Guide
Home Textiles
Towels
Willow & FernSep 24, 2026

What Most People Get Wrong About Towel Sizes

A Set of 2 isn't two bath towels, and bigger isn't always better. Here's what the sizing on our towel sets actually means, and how to pick the right fit...
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Willow & Fern folded cotton towel sets in sage green, navy blue, soft pink and silver grey styled with a matching bath rug to show 2026 bathroom colour trends
Bath Rugs
Bathroom Decor
Colour Trends
Towels
Willow & FernSep 18, 2026

Bathroom Colour Trends to Watch in 2026

Discover 2026's top bathroom colour trends, from warm neutrals to sage green, and the Willow & Fern towel sets and bath rugs that match each palette.
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Willow & Fern burgundy and embroidered cotton towel sets styled as a premium Diwali gift with warm festive lighting
Diwali
Gifting
Occasions
Towels
Willow & Fern TeamSep 17, 2026

Diwali Gifting Guide 2026: Premium Towel Sets for Every Budget & Occasion

A complete Diwali gifting guide for premium cotton towel sets - shop by budget, occasion, and festive colour, from thoughtful bath rugs to luxury embroidered sets.
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Quick-Dry Cotton Towels for Humid Weather: A Willow & Fern Guide
Buying Guide
Quick-Dry
Towels
Willow & FernSep 17, 2026

Quick-Dry Cotton Towels for Humid Weather: A Willow & Fern Guide

Still-damp towels and that musty smell aren't a towel problem - they're a drying problem. Here's how to pick cotton towels (and a bath mat) that actually dry between uses.
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Willow & Fern towel range
Made in Green
Sustainability
Towels
Willow & FernSep 9, 2026

What Made in Green Really Means for Your Towels

A look at the Made in Green certification behind Willow & Fern towels - and why conscious sourcing matters.
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