Chevron

New customers save 10% with the code GET10

Secure payments · UPI, Cards, NetBanking & EMI

Chevron
English Chevron
India INR Chevron
Shop About Us Corporate Gifting Bulk Orders Blogs Contact
Account
WILLOW & FERN

Journal

WILLOW & FERN

Journal

Blogs bannerBlogs banner
Stack of folded white cotton bath towels on a light oak bathroom shelf
Bath Towel Sets
Buying Guide
Cotton Towels
GSM Guide
Home Textiles
Willow & FernOct 14, 2026

What Does "100% Cotton" Really Tell You About a Towel?

"100% cotton" is only the start. Here is what the label tells you about a towel, and what GSM, fibre, weave and size add to the picture.
Read more
The Bath Towel GSM Guide - Willow & Fern premium cotton towel sets, 550 GSM vs 700 GSM
Bath Towels
Buying Guide
GSM Guide
Home Textiles
Willow & Fern TeamSep 17, 2026

The Bath Towel GSM Guide: Choosing the Perfect Weight for Indian Homes

Confused about towel GSM? Here's how to pick the perfect weight for Indian homes, why 550 vs 700 GSM matters, and which Willow & Fern set is right for your...
Read more