No products in the cart.
About Us
About Willow & Fern
Luxury Home Textiles, Thoughtfully Crafted
About the Brand:
Willow & Fern is a premium home textile brand born from passion for quality, comfort and conscious living. Launched with the vision of bringing superior quality home textiles to the Indian audience. At Willow & Fern we blend refined aesthetics with exceptional craftsmanship.
Our collection is carefully curated and sourced from “Made in Green” certified mills, ensuring the highest standards of quality, sustainability and ethical production. Every product reflects our commitment to responsible sourcing while delivering an elevated everyday luxury experience.
Our Products
Bath towels, hand towels, beach towels, bath robs and bath rugs. Our towels and bath rugs are crafted from the finest quality cotton, made to offer:
Exceptional softness and plush feel
High absorbency
Quick drying
Gentle touch suitable for every skin type
Long lasting durability with everyday comfort
Each piece is thoughtfully created to transform daily routines into moment of comfort and indulgence.
Sustainability Commitment
Sustainability is at the core of Willow & Fern. By partnering with globally recognized Made in Green certified mill, we ensure:
- Environmentally responsible manufacturing
- Safe and tested materials
- Ethical working conditions
Our goal is to offer products that are as kind to the planet as they are to your home.
About the Founder
Aabha Ahuja
Aabha Ahuja brings over 20 years of experience in the textile industry, with deep expertise in product development, sourcing, quality control and global manufacturing practices.
After decades of working closely with mill and understanding fabrics at their core, she founded Willow & Fern with a clear purpose – to make world class home textiles accessible to the Indian consumer.
She strongly believes that the Indian market is evolving, with customers increasingly valuing quality, craftmanship and sustainability – a shift that Willow & Fern proudly supports.
Our Vision
To become a trusted home textile brand in India, know for uncompromising quality, conscious sourcing and timeless comfort.
What are you looking for?